What is this ‘TikTok’ behind people being crazy
‘Ek Chutki Sindoor Ki Keemat, Tum Kya Jaano Ramesh Babu?’
The dialogue of ‘Om Shanti Om‘ in the voice of Deepika Padukone in the background has been heard and faces a common girl in front. The girl moves her fingers towards the forehead and shakes her lips with the emotional eyes on the lines of dialogue.
Two boys dressed in school dresses try to duplicate the movie ‘Deewar‘ … ‘Mere Pass Aaj Gaadi Hai, Bangla Hai. Tumhare Pass Kya Hai?’ It is so much fun to see that laughter disappears. Every person using the internet is two to four such videos. Most of these videos are part of the Chinese app ‘TikTok‘.
What is ‘TikTok’?
TikTok is a social media application through which smartphone users can create and share small videos (up to 15 seconds). ‘Bite Dance’ is its proprietary company which launched ‘TikTok’ in China in September 2016. The popularity of ‘TikTok’ grew rapidly in 2018 and in October 2018, it became the most downloaded app in the United States. TikTok on Google Play Store has been introduced by saying ‘Short videos for you’ (small video for you).
On the Play Store, the TikTok has been defined as defining:
There is no simple way to make small videos from TikTok Mobile. There is no artificiality in it, it is real and it has no limitations. Whether you are brushing up at 7:45 in the morning or making breakfast – wherever you are, wherever you are, come on the TikTok and tell your story to the world in 15 seconds. Your life gets more fun with TikTok. You live every moment of life and look for something new every now and then. You can give your video a new color with special effect filters, beauty effects, funny emoji stickers, and music.
‘TikTok’ in India:
TikTok downloads in India are more than 100 million. According to a report of the Economic Times, it uses around 20 million Indians every month. The popularity of TikTok among Indians can be gauged from the fact that eight million people have reviewed it on the Google Play Store. The interesting thing is that there are a large number of people who use ‘TikTok’ in villages and small towns. What is even more shocking is that the TikTok madness is speaking up to the small children of ages seven to eight years old. Not only this, now it has been liked that Bollywood stars like Shraddha Kapoor, Tiger Shroff, and Neha Kakkar have also come on TikTok.
Some TikTok Talks:
1 – You can not use your voice while making a video with a TikTok. You have to ‘lip-sync’.
2 – Where there is a need for ordinary people to get ‘Blue Tick’ on Facebook and Twitter, or to verify their account, the number of users with a fixed account on Tic-Talk is very large. And yes, it gets ‘Orange Tick’ but not ‘Blue Tick’.
3 – People who get ‘Orange Tick’ are seen to have written ‘Popular Creator’ in their account. Also, seeing the account also shows how many ‘Hearts’ the user has received, i.e. how many people have liked his videos so far.
Fame and income:
TikTok also has some advantages. Especially for the village and small towns, it has emerged as a good platform. Many people are fulfilling their hobbies through it. For example, if someone does a good comedy or does a good dance, then TikTok is a good platform to showcase your talent. Not only this, many people are earning money through it too. There are 3,032,000 follows on the TikTok of Sahil, who lives in Haryana. He told the BBC that through his video, he gets up to Rs 3,000-5,000 every month. Sahil wants his account to be verified and his followers reach 10 lakhs. Umesh of Bihar has posted videos of his comedy on Vigo app till now. It earns around Rs. 5-10,000 every month through this. In a conversation with the BBC, Umesh said, “10,000 rupees are very important for the poor people like me, now I am also thinking of trying the TikTok.”
How is earning?
Sulabh Puri, editor of Tech Website ‘Gadget Bridge‘, points out that after launching an app in any country these companies hire people from different places in some places. Generally, such people are hired who are good at watching, who come to perform comedy, where there are songs like singing or dance skills. They have to put some videos on a daily basis and instead, they get some money. Apart from this, these film stars or those artists are also involved who are staggering or at the initial turn of the career. In this way, they get money and also a platform. On the other hand, the company is also promoted. “Apart from this, there is a different model of earnings for the company and the users. For example, if someone shows a bottle of Coca-Cola in their video or shows a bottle of shampoo, then both of them can be used by brand promotion. Earnings. ” According to Team Lead Rahul Sachan of Tech website ‘Gizbot‘, it is decided by looking at the ratio of views, likes, comments, and shares to the user’s earnings. Rahul says that nowadays most of the social media apps are paying more attention to ‘Engagement’ and ‘Conversation’ than Views. That is, the more people react to your video and the more people comment, the more likely your earnings will be.
Not only benefits, but there are also dangers too:
It’s not that TikTok is good at all. There is also a second aspect:
– On the Google Play Store, it has been said that people over 13 years of age can use it only. Although it does not seem to be followed. The videos that are created through TikTok in all the world’s countries including India have a large number of people under 13 years of age.
– In terms of privacy, TikTok is not empty with threats. Because only two privacy settings can be made – ‘Public’ and ‘Only’. This means that you can not put any filters in the video viewer Either you will be able to watch your video or everyone else who has internet.
– If a user wants to delete his / her TikTok account, then he can not do it himself. For this, he has to request TikTok.
– Since it is completely public, so anyone can follow, message anyone. In such a situation, people of a criminal or anti-social trend can easily mislead young people or teenagers.
– Many TikTok accounts are packed with adult content and since there is no filter in it, every TikTok user can see them, even children.
Subash Puri says that the biggest problem with Chinese apps such as TikTok is that there is no alternative to a content ‘report’ or ‘flag’ in it. It can be dangerous for security and privacy. He believes that in such a way, companies should do so much to prevent people under the age of 16 from using it. According to Subash Puri, the second big problem here is of ‘cyberbullying’. Cyberbullying means to make fun of people on the Internet, humiliate them, say bad things and troll. He says, “Take the example of a woman who was making a video of ‘Hello Friends, Drink Tea.’ You might say that she wanted to be famous or viral. Everyone wants to be famous and viral but no one It does not want to be a troll, it’s very easy to troll and makes fun of others on apps like TikTok. ” From the profession, the therapist and counselor Smita Barua says that social media such as TikTok is unmasking our prejudices and mentality. He said, “I have seen that in such a video many times villagers and small towns are being mocked, even those who are not present on social media in a particular way. The digital divide ‘appears clearly.’ Rahul Sachan also believes that apps like TikTok have a little right but need to be kept under control. He said, “In July 2018, Indonesia had banned TikTok because a large number of adolescents used it to upload and share pornographic content. Later it was brought back after some changes and conditions.”
According to Rahul, despite the fact that the Fake News in India is flourishing, there is a need to curb such applications like TikTok. He says, “When we download an app, we do not pay much attention to the terms of privacy, just tick on ‘Yes’ and ‘Alloy’, we will share our photo gallery, location, and contact number … After all, where our data is going, what is being used, we do not know anything. ” Rahul explains that most of the applications nowadays work with the help of ‘Artificial Intelligence’. In such a case, if you use them once, then they collect much information related to you forever, so they need to be more careful about it.
I am a market research professional, currently working in the Industrial and Consumer Goods domain. I have worked on several critical projects of Consumer Goods, Industrial, and ICT in coordination with Fortune 500 companies,
I have completed my Masters in Economics from Calcutta University, Bachelor in Economics from Bethune College. In addition to this, I have completed Data Analytics Course from Ivy Professional School and I am proficient in tools like SAS, R, STATA, and also proficient in Advanced Excel, SQL, VBA.